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DCEC: information system “customer-oriented “

CRM system–information system improve efficiency

CRM customer relationship managing system has the following two functions: informationize the marketing, sales and customer service;integrate and automatic processing the customers communication method(for example: phone, fax, internet and email).

The system will process the information coolecting by the above two fuction and produce the customer intelligence, to support the company making the strategy.

“customer-oriented “- the soul of CRM

The CRM system is just a way to improve the company strategy, the central idea is “customer-oriented “.

How did the DCEC information system embody “customer-oriented”? DCEC information project management engineer Li Xiaoli said: “From the construction of DCEC informatization,the combination of the three systems:
customer relationship management system (CRM), enterprise resource planning system (ERP) and manufacturing execution system (MES) puting our customer information management into a closed loop.
From the cultivatation of customers, to the customers place an order (CRM), to production and delivery (ERP, MES), to after-sales maintenance and repair (CRM), to the end of order,
the processing of various data are all related to the customer, to meet customers’ demand and reach its highest satisfaction.” This is how the “customer-oriented” works.